Sajal Kumar
Product Designer
Motion Designer
Coder
Researcher
Maker
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Email, Link, and File Tracking
Designed for small businesses who thrive on follow-ups, not funnels
Why link and file tracking?
With over 46% of active users tracking emails regularly, Titan’s read receipt was one of the “most-used” and “most-upgraded-for” offering. And users wanted more.
They wanted to know:
"Who clicked the links in my emails"
"Who opened or downloaded my attachments and when"
With nearly 30% of upgrades driven by Read receipts, deepening Titan’s tracking capabilities seemed intuitive
My Role
Analysed user feedback from support tickets, Canny, and NPS responses
Mapped out personas & job stories to craft the Labs questionnaire and test key hypotheses
Did competitor research, to identify UX patterns and define a right-sized V1 for Titan’s user base
Designed end-to-end experience: user flow, composer hooks, contextual upgrade nudges, and tracking visuals
Business Impact
(5 months after release)
35%
Of Upgrades to Titan’s Highest Plan driven by Link and File Tracking
43%
Users returned within 2 days of sending their 1st tracked link/file. Consistent re-engagement and habit-forming
70%
Users sent their first tracked link/file within 4 days. Strong signal of intuitive feature discovery
40+ (Avg.)
Tracked events per repeat user.
Proof of ongoing engagement and feature stickiness
Shaping the Scope
Our users wanted deeper visibility into how their emails performed. Fair.
But "tracking" is a broad space. Should we show total clicks, views? unique clicks, views? Real-time alerts? Heatmaps? The possibilities were endless.
The existing feedback was Loud and Wide
I started by mapping a broad set of job stories from support tickets, Canny, and more but the range was huge. Below are some examples.
Jill • Freelance marketing consultant
When I’m sending an outreach email with a link,
I want to know who clicked on it,
So that I can follow up with the right people at the right time.
Matouś • Founder of a small law firm
When I am viewing an email/campaign that I sent
I want to know about the attachment opens and link clicks by recipients on the email level itself
So that, I can have a quick look at the engagement rather than having to search for that email in the centralised email tracking location.
…and any more like these
To further cut through the noise, I ran a Titan Labs Experiment
To avoid falling into the analytics rabbit hole, we needed clarity. So, with my PM, I launched a Titan Labs experiment . A quick, interactive PoC paired with thoughtful, scoped questions to understand user jobs. The goal was simple: validate direction!
I also studied tools like Mailtrack, Mixmax, and Streak to understand design patterns for tracking experiences.
What Labs told me was Loud and Clear
70%
Wanted to get notified on first-time click, download activity
30%
Wanted to get notified on every click, download activity
20%
Click, download counts for links and attachments
20%
Wanted dashboard with click, download rates
Unlike marketing tools that chase impressions or CTRs, Titan serves relationship-driven communication. The first signal of intent is what matters most and that simplified a lot of things for us.
What made it into V1
A clean email-level activity view with open, click, and download signals
Tracked files are auto-hosted and converted into links, live for 60 days
Only the first instance of email open, link click, or file download triggers a notification
The Solution
Important Callout
Email clients don’t allow tracking scripts, SVGs, or any embedded code inside attachments due to privacy restrictions. This solution bypasses that limitation by hosting the file externally and tracking access with a styled link
In a rush? I’ve got you
Watch the entire solution unfold in just 2 minutes
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Sender Side Experience
I placed the tracking controls right into the email composer exactly where users write and attach files to ensure: Zero disruption, Natural discoverability, Higher adoption
Recipient-Side Experience
Here’s how a tracked file appears to recipients when sent from Titan to an external email client like Gmail.
Notice that the pill doesn't look like a standard attachment. That’s because it’s a link, styled to look like a file, built using a custom HTML design with an invisible tracking wrapper on top.
When the recipient clicks the tracked file pill, two things happen simultaneously:
The file download begins
A new tab opens confirming that the file is being delivered securely
Tracking Experience for the Sender
Event-first alerts
Each notification begins with the type of event (opened, downloaded, clicked)
Latest user surfaced
The notification highlights the most recent recipient who triggered an event and summarises how many others engaged subtly adding social proof and urgency
Recipient-level Activity View
Clicking a notification opens a clean, recipient-first modal showing every tracked event for each person.
No filters, no search, no totals. Why?
Because Titan’s users don’t run massive campaigns. Most emails go to <3 recipients. Even campaign sends stay under 20.
So I designed for clarity, not complexity. A focused view that supports quick follow-ups and real action.
No clicks yet... but Timmy and his twin are watching 👀
Titan’s tiny interns are always on duty. They let our users know the moment something moves 🐾
Good Design Deserves Good Revenue
For non Ultra Plan users, I placed smart nudges that would trigger right when users paste links or attach files, gently prompting them to track, and yes, upgrade.
Lastly, Moments That Make It Worth It✨
I think many users will find the (eye) to be priceless on many of their time sensitive emails.
NPS Score: 10
It is easy to use and I also love how well it is laid on my screen and the file tracking bit is just awesome!
NPS Score: 9
Love it, everything from tracking emails, attachments to the crisp interface design. LOVE IT! Would love to speak to the founder of this amazing enterprise about a few ideas
NPS Score: 10
Consistent excellent service and I like the feature that lets you know when someone opens your email or clicks something. Great job Titan!
NPS Score: 10
Extremely great app tbh, I prefer this over my gmail now and especially the tracking features are really great!
NPS Score: 10
Design is great. Tracking features are awesome. Easy to use. Very simple design.
NPS Score: 10
Email, Link, and File Tracking
Know when someone opens your emails, clicks link, or downloads files
Why link and file tracking?
With over 46% of Titan's active users track emails regularly, Titan’s read receipt was one of the “most-used” and “most-upgraded-for” offering. And users wanted more.
They wanted to know:
"Who clicked the links in my emails"
"Who opened or downloaded my attachments and when"
With nearly 30% of upgrades driven by Read receipts, deepening Titan’s tracking capabilities seemed intuitive
My Role
Analysed user feedback across all channels
Mapped out personas & job stories to create the Titan labs questionnaire
Did competitor research, studied UX patterns for email tracking to define Titan's V1 feature scope for our user base
Designed full user-flow, feature access hooks, upgrade/discovery nudges
Business Impact
(5 months after release)
35%
Of Upgrades to Titan’s Highest Plan driven by Link and File Tracking
43%
Users returned within 2 days of sending their 1st tracked link/file. Consistent re-engagement and habit-forming
70%
Users sent their first tracked link/file within 4 days. Strong signal of intuitive feature discovery
40+ (Avg.)
Tracked events per repeat user.
Proof of ongoing engagement and feature stickiness
Shaping the Scope
Our users wanted deeper visibility into how their emails performed. Fair. But "tracking" is a broad space. Should we show total clicks, views? unique clicks, views? Real-time alerts? Heatmaps? The possibilities were endless.
To begin scoping this feature, I first created a broad set of job stories
When I’m sending an outreach email with a link,
I want to know who clicked on it,
So that I can follow up with the right people at the right time.
When I am viewing an email/campaign that I sent
I want to know about the attachment opens and link clicks by recipients on the email level itself
So that, I can have a quick look at the engagement rather than having to search for that email in the centralised email tracking location.
…and any more like these
But, because tracking and analytics can easily become a rabbit hole, we needed sharper signals
So, with my PM, I launched a Labs experiment . A quick, interactive PoC paired with thoughtful, scoped questions to understand user jobs. The goal was simple: validate direction.
I also studied tools like Mailtrack, Mixmax, and Streak to understand design patterns for tracking experiences.
What Labs told us loud and clear
70%
Wanted to get notified on first-time click, download activity
30%
Wanted to get notified on every click, download activity
20%
Click, download counts for links and attachments
20%
Wanted dashboard with click, download rates
Unlike marketing tools that chase impressions or CTRs, Titan serves relationship-driven communication. The first signal of intent is what matters most and that simplified a lot of things for us.
What made it into V1
A clean email-level activity view with open, click, and download signals
Tracked files are auto-hosted and converted into links, live for 60 days
Only the first instance of email open, link click, or file download triggers a notification
The Solution
Important Callout
Email clients don’t allow tracking scripts, SVGs, or any embedded code inside attachments due to privacy restrictions. This solution bypasses that limitation by hosting the file externally and tracking access with a styled link
Sender Side Experience
I placed the tracking controls right into the email composer exactly where users write and attach files to ensure: Zero disruption, Natural discoverability, Higher adoption
Recipient-Side Experience
Here’s how a tracked file appears to recipients when sent from Titan to an external email client like Gmail.
Notice that the pill doesn't look like a standard attachment. That’s because it’s a link, styled to look like a file, built using a custom HTML design with an invisible tracking wrapper on top.
When the recipient clicks the tracked file pill, two things happen simultaneously:
The filed download begins
A new tab opens confirming that the file is being delivered securely
Tracking Experience for the Sender
Event-first alerts
Each notification begins with the type of event (opened, downloaded, clicked)
Latest user surfaced
The notification highlights the most recent recipient who triggered an event and summarises how many others engaged subtly adding social proof and urgency
Recipient-level Activity View
Clicking a notification opens a clean, recipient-first modal showing every tracked event for each person.
No filters, no search, no totals. Why?
Because Titan’s users don’t run massive campaigns. Most emails go to <3 recipients. Even campaign sends stay under 20.
So we designed for clarity, not complexity. A focused view that supports quick follow-ups and real action. We’ll layer on advanced analytics as usage scales. For V1, precision over noise.
No clicks yet... but Timmy and his twin are watching 👀
Titan’s tiny interns are always on duty. They let our users know the moment something moves 🐾
Lastly, Moments That Make It Worth It✨
I think many users will find the (eye) to be priceless on many of their time sensitive emails.
NPS Score: 10
It is easy to use and I also love how well it is laid on my screen and the file tracking bit is just awesome!
NPS Score: 9
Love it, everything from tracking emails, attachments to the crisp interface design. LOVE IT! Would love to speak to the founder of this amazing enterprise about a few ideas
NPS Score: 10
Consistent excellent service and I like the feature that lets you know when someone opens your email or clicks something. Great job Titan!
NPS Score: 10
Extremely great app tbh, I prefer this over my gmail now and especially the tracking features are really great!
NPS Score: 10
Design is great. Tracking features are awesome. Easy to use. Very simple design.
NPS Score: 10
Okay but Titan's Gotta Earn Too
For non Ultra Plan users, I placed smart nudges that would trigger right when users paste links or attach files, gently prompting them to track, and yes, upgrade.